Volkswagen in China – crowd sourced ideas for future car innovation via a virtual suggestion box on its website, and then turned them into reality in a series of viral concept videos.

In this video, Hover Car, the firm simulated an idea for a car that hovers above the street, powered by minerals underground. The parents of the girl who submitted the idea got to ‘test drive’ the car in the video. Two other concept cars, a ‘Music Car’ and the ‘Smart Key’ car, were revealed at the Beijing auto show. Altogether, VW received 119,000 ideas and 33 million hits on the website.

Full Credits
Agency: Proximity Beijng/Goodstein and Partners
Client: Volkswagen
ECD: Georg Warga
ACD: Daryl Villanueva
ACD: Felipe Ferreira
ACD: Flavio Vidigal
CW: Jojo Zhang
CW: Vivian Liu
CW: Derek Lui
AD: Hymm Wong
AD: Andy Li
Junior Art Director: Fang Ji
Designer: Sofia Lv
Agency Producer: Inna Pan
Director: Kosai Sekine
Production Company: Stink Shanghai
EP: Desmond Loh


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